Author · Self-Development

Turn your ideas into reality.

Captivate to Thrive is a practical guide to taking an idea from dream to achievement, built around a 9 step process called CAPTIVATE. Whether it is a business, a creative project or a change in your life, it shows you where to begin.

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Captivate to Thrive by Joan Torrents, paperback cover

The 9 steps of CAPTIVATE

Each letter is one step, taking an idea from first spark to finished result.

  1. 1Clarity
  2. 2Advice
  3. 3Purpose
  4. 4Tailor
  5. 5Innovation
  6. 6Value
  7. 7Activation
  8. 8Target
  9. 9Engagement

The books

Clear ideas, real exercises and no filler.

Available now

Captivate to Thrive

The 9 Steps to Make Your Ideas Come Alive

Your practical guide to moving from dream to achievement. Joan Torrents shares the real world strategies and lessons from his journey from Barcelona to the UK, starting with nothing except determination, and from succeeding in both corporate roles and entrepreneurial ventures. The CAPTIVATE model is a step by step approach to bringing any initiative to life, business or personal.

  • How to apply the CAPTIVATE process to any project, whether business, creative or personal
  • Insights from building startups, navigating career changes and driving collaborations
  • Reflections and practical advice to help you overcome obstacles and stay resourceful
  • A clear roadmap for building interest, engaging others and achieving your goals

Ideal if you want to launch a product, start a band, organise an event, or bring a new idea into the world.

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Captivate to Thrive audiobook cover
Also available as an audiobook

Listen to it on Audible while you walk, commute or train.

Listen on Audible

Also available in Spanish as Captivate para triunfar: Los 9 pasos para convertir tus ideas en realidad.

Coming soon

Express More with Less

Working title. The final title will be confirmed closer to launch.

A reflection on the everyday expressions we use without a second thought. They feel harmless, yet they can hurt other people, shake our own self-confidence and change how others see us. This book is not about grammar. It is about choosing better words, so you can say more with less. Join the reader list below to hear the moment it launches.

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Portrait of Joan Torrents

About the author

Joan Torrents is a dynamic innovator and entrepreneur hailing from Spain, where his book Discover Physics and Chemistry Through Photography was awarded the UNESCO Centre of Catalonia innovation award.

His career has spanned a diverse background in retail, wine, and business development. In addition to leading roles in the corporate world, he has launched several ventures related to food and drinks, each reflecting his passion for quality, creativity, and building brands from the ground up.